Glossary
What is Social media marketing?
Using social platforms to build an audience and promote a business, through posts, community management and paid advertising.
In plain words
Social media marketing covers organic posting, replying to people and paid campaigns. Choose the platforms where your buyers actually are, and agree what the activity should achieve.
Questions to ask a company that offers this
- Which platforms do you recommend for me, and why?
- Who replies to comments and messages?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.