Glossary
What is Influencer marketing?
Paying or partnering with people who have an audience online to promote a product or brand.
In plain words
Influencer marketing places your product in front of a creator's audience. Reach is easy to buy; trust and sales are harder. Check audience quality, past results and that paid posts are clearly disclosed as advertising.
Where it goes wrong
Inflated follower counts, creators whose audience does not match yours, and reporting that counts views rather than sales.
Questions to ask a company that offers this
- How do you check an influencer's audience is real?
- How is disclosure handled?
- How will results be measured beyond views?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.