Home / Resources / Glossary / Engagement rate Glossary
What is Engagement rate? The share of an audience that interacts with a post, through likes, comments, shares or saves.
In plain words Engagement rate shows how much an audience responds, but each platform and agency counts it differently. Ask for the formula before comparing numbers.
Questions to ask a company that offers this How do you calculate engagement rate? What do you compare it against? A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.
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