Glossary
What is Landing page?
The page a visitor arrives on after clicking an ad or a link, built to encourage one action, such as filling a form or buying.
In plain words
A good landing page matches the promise in the ad, loads quickly, works on a phone and asks for one thing. Sending ad traffic to a general home page usually performs worse.
Questions to ask a company that offers this
- Who builds and edits the landing pages?
- How do you test changes?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.