Improving a website or page so a larger share of visitors take the action you want.
In plain words
CRO looks at how people use a site, finds where they drop off and tests changes. It works best with enough traffic to measure differences and a clear goal for each page.
Questions to ask a company that offers this
What do you need to start, such as traffic and tracking?
How do you decide what to test first?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.