Glossary
What is Digital PR?
Earning coverage and links from news sites and blogs through stories, data and expert comment.
In plain words
Digital PR combines public relations with SEO: a good story gets reported, and the reports link to your site. It cannot be guaranteed, so judge an agency on past coverage you can read.
Questions to ask a company that offers this
- Can you show coverage you earned for similar clients?
- How do you choose stories?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.