Glossary
What is Backlinks (link building)?
Links from other websites to yours. Links from relevant, trusted sites help a site rank; bought or spammy links can harm it.
In plain words
Search engines treat a link as a vote of confidence. Earning links from real, relevant sites through useful content and genuine coverage helps. Buying large packages of links is risky and can lead to penalties.
What to ask for
- Examples of sites links were earned from
- How the links were earned
- A report you can check yourself
Questions to ask a company that offers this
- How do you earn links?
- Do you buy links or use link networks?
- What happens to the links if I stop?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.