Showing ads to people who have already visited your site or interacted with your brand.
In plain words
Remarketing reminds earlier visitors to return. It can lift results cheaply but can also feel intrusive if overused, and it depends on correct consent and tracking set-up.
Questions to ask a company that offers this
How often will people see the same ad?
How is consent handled?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.