Glossary
What is Marketing automation?
Software that sends messages and updates records automatically, based on what people do, such as a welcome email after signing up.
In plain words
Automation lets a business send the right message at the right time without doing it by hand. It depends on clean data and a clear plan for what each person should receive.
Questions to ask a company that offers this
- Which platform do you use, and who owns the account?
- How do you keep the list clean?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.