Glossary
What is Keyword research?
Finding the words and phrases people type into search engines, and choosing which ones a site should target.
In plain words
Keyword research shows what your customers search for, how often, and how hard it would be to appear for it. Good research is tied to the buyer's intent: someone searching for a price needs a different page from someone searching for a definition.
Questions to ask a company that offers this
- How do you decide which keywords matter for my business?
- Will I see the full list and the reasoning?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
Related terms
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.