Glossary
What is Branding?
The name, identity and visual and verbal style that make a business recognisable and trusted.
In plain words
Branding is more than a logo. It is how a business looks, sounds and behaves. A good branding project explains the thinking, delivers guidelines and hands over all source files.
Questions to ask a company that offers this
- What will I own at the end?
- Who will do the work, and how many revisions are included?
A good company will answer these plainly and in writing. Vague or evasive answers are worth noting.
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Explanation last read through on 25 October 2026. It is general guidance in plain language, not advice for your particular project. Tell us if something is wrong or unclear.